Sailing yacht Alexa anchored on calm water at sunset, captured in warm evening light with its name visible on the hull.

ALEXA OF LONDON, YACHT

Alexa of London is a classic 37.5-metre luxury sailing yacht, originally built as a replica of King George V’s Britannia and defined by its gaff-rig silhouette and British maritime heritage. Studio Vourli was invited to lead the yacht interior direction and creative direction for the project, quietly reinterpreting Alexa’s legacy through a contemporary design language that respected the yacht’s soul while preparing it for its next chapter.

Rather than pursuing a full refurbishment, the approach centred on a precise yacht interiors strategy, bridging heritage and contemporary identity without friction or stylistic rupture. Through atmospheric interventions, material selection, object placement and spatial storytelling, the existing interior was recalibrated to establish a calmer, more grounded foundation for the new identity to unfold.

Materiality became the primary language of transformation. A palette of understated luxury — natural linen, alpaca throws, silk, hand-formed raw ceramics and precise stainless-steel accents — was selected not for convention, but for meaning. Beyond their tactile and visual qualities, these materials are inherently suited to life at sea: breathable, adaptive to shifting temperatures and resistant to humidity, offering comfort through changing marine conditions. They operate in deliberate contrast — raw beside polished, organic against classical joinery — creating an environment that feels tactile, lived-in and quietly attuned to Alexa’s evolving character.

Stillness, tactility and narrative relevance shaped every decision. Subtle shifts in texture, proportion and object presence softened the classical interior and introduced a clearer, more contemporary atmosphere — one that aligns with the yacht’s emerging identity while honouring its heritage.

This phase stands complete as a self-contained yacht interior transformation, yet remains open to future evolution: the first considered step in Alexa of London’s long-term reimagining.

Client
Blue Nautical Ways Shipping Company Ltd.

Brand Identity
Lazy Snail

Interior Direction, Material Curation & Styling
Studio Vourli

Implementation Management & Supplier Coordination
Demi Tsirigotaki

FF&E Strategy, Procurement & Installation
Studio Vourli with Demi Tsirigotaki

Photography
Studio Vourli, Lazy Snail, Anastasia Pyrovolaki

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Scope
Interior Direction · Spatial Concept · Narrative Environment Definition · Material Curation · Bespoke Furnishings & Object Curation · FF&E Strategy

Malta

Sunset moment on the Alexa yacht deck, featuring a cushioned outdoor seating area with a book, sunglasses, drinks, and reading materials arranged on the table in a calm maritime setting.
Close-up of the side of a large ship floating on the water, with reflections visible on the water surface.

Designed as an anchoring environment, Alexa’s interiors prioritise stillness, tactility and material continuity over display.

Living room with beige cushions on a low beige sofa, featuring decorative items on a marble coffee table, and a wall with three porthole windows.

Photo: Lazy Snail

Alexa yacht lounge detail, featuring a cream alpaca throw blanket with fringe draped over a striped beige cushion on the soft neutral sofa.
Alexa yacht lounge interior, featuring a beige textured sectional sofa, white horizontal wall panelling, round metal porthole windows, and sculptural ceramic pieces displayed between the openings.

A sculpted marble coffee table translates Alexa’s new identity into form, abstracting the stern’s geometry and logo into architectural gesture.

Top view of the bespoke Alexa yacht coffee table, featuring a marble surface shaped to reference the front and rear profile of the vessel, with three engraved marble coasters marked with the letter “A” in varied tones.
Alexa yacht cabin detail, featuring a beige fabric headboard beside a white slatted wall, with a bespoke oval wall lamp integrated into the soft neutral interior scheme.
Alexa yacht cabin detail, featuring beige horizontal shutters with sunlight filtering from above and casting diagonal shadows across the soft neutral interior.
Alexa yacht decorative detail featuring sculptural candleholder bases inspired by deep-sea organic forms, with dark textured surfaces and a raw, biomorphic character.

Recurring anchor objects bring character, ritual and orientation to life on board.

Alexa yacht cabin interior, featuring a round porthole window, wooden ledge, decorative vases, a table lamp, and framed artwork within a soft neutral maritime setting.
Alexa yacht cabin bed detail, featuring beige pillows, a patterned lumbar cushion, a soft upholstered headboard, a modern reading light, and paneled walls beneath a skylight.
Alexa yacht cabin detail, featuring a textured fabric pillow cover with a small corner embroidery of the letter “A” on a soft grey upholstered surface.
Close-up of a wooden picture frame with a glass cover reflecting a marble surface.
Alexa yacht bed detail, featuring a neatly arranged beige linen pillow embroidered with the letter “A”, set against a textured beige headboard with a houndstooth fabric detail in the foreground.
Alexa yacht tableware detail, featuring bespoke beige ceramic cups commissioned from artisans, with a pressed letter “A” marking on the surface.
Alexa yacht interior detail, featuring framed paper artwork with a sea-inspired motif displayed on a white wall.
Alexa yacht bed detail, featuring layered natural linen pillows, an off-white natural alpaca throw with fringed edges by Kimisoo, and a textured accent cushion arranged within the soft neutral cabin interior.
Alexa yacht guest welcome box by Lazy Snail, featuring Aesop skincare products, a natural silk sleep mask, and carefully arranged amenities inside a soft pink presentation box.
Alexa yacht tablescape detail, featuring Georg Jensen cutlery resting on a bespoke ceramic knife rest engraved with the letter “A” at both ends, set on a natural linen tablecloth.
Alexa yacht dining detail, featuring seafood tartare being finished with cucumber in an organic-shaped beige ceramic plate by Margo.
Alexa yacht tablescape detail, featuring a ceramic handled bread dish by Homatino lined with a rectangular linen insert for bread service.
Close-up of a speckled white ceramic plate, partially covered by gray linen napkins, with a sprig of green leaves at the bottom right corner. The plate is set on a gray cloth background.
A clear glass pitcher with lemon slices inside, placed on a wooden table near a boat docked at a marina during daytime.
Alexa yacht breakfast tablescape on deck, featuring a glass of sparkling water with lime and mint, set beside a plate and cutlery on a natural linen tablecloth.
Alexa yacht breakfast tablescape on deck, featuring organic shaped plate by Margo, cutlery by Jensen, natural linen napkin, infused water with lemon and mint, and a large oval platter of freshly sliced fruit.
Yula Vourli styling the Alexa yacht breakfast tablescape on deck, arranging a cheese and fruit platter at the outdoor dining table with the marina and boats in the background.
Close-up of Yula Vourli styling the Alexa yacht breakfast tablescape, with infused water, lime and mint on the wooden deck table and the marina setting softly blurred in the background.
Custom Alexa yacht guest kimono by KIMISOO, featuring beige linen fabric and a maroon embroidered letter “A” on the sleeve.
Custom Alexa yacht guest gift, featuring a beach towel woven by KIMISOO with a bespoke Lazy Snail pattern and finished with the Alexa tag.
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