S T U D I O
Studio Vourli is an independent creative direction and interior architecture practice led by Yula Vourli, bridging brand development and spatial strategy.
The studio is engaged where the identity of a project and its spatial expression need to be defined together. It establishes the core idea, then translates it into space, materiality, experience and communication, maintaining clear direction from concept through delivery.
Based on Mount Pentelicus, Athens, and shaped by years of senior creative leadership in London, Studio Vourli works internationally across hospitality, wellness, cultural and private commissions.
W H E N T O E N G A G E
Engage Studio Vourli when a place has potential but its direction is still unclear; when an existing project needs a stronger point of view; or when brand, architecture, interiors and experience are beginning to pull in different directions.
Yula Vourli establishes the creative direction, then works with the project team to carry it into space, detail and delivery.
When
At the outset, before key design decisions are made, or when an existing project needs to be clarified or realigned.
Role
Creative Direction; defining or realigning the project’s identity and guiding its expression across space, materiality, experience and communication.
Outcome
Creative Clarity; a coherent framework that keeps decisions aligned as the project develops through design and delivery.
H O W T H E S T U D I O I S S T R U C T U R E D
Studio Vourli operates as a senior-led independent practice. Creative and spatial direction remains closely held, while the wider project team is assembled around the specific requirements, location and scale of each commission.
Leadership
Creative and spatial direction remains consistently led by the studio from definition through delivery.
Project Team
The wider team is assembled around the specific requirements, scale and context of each commission.
H O W T H E S T U D I O W O R K S
Each project develops through a clear process of research, definition, translation and creative direction.
Decode
Research reveals what is distinctive about the place, project and people it is intended to serve.
Define
Identity, positioning and creative principles are established.
Translate
The framework is translated through spatial strategy, interior architecture, materiality, communication & experience.
Direct
Creative direction carries the project through technical development, coordination, construction and delivery, maintaining consistency across teams and collaborators.
C A P A B I L I T I E S
Scope is structured around the needs of each project, from early strategy and design through technical development, sourcing, construction and delivery.
Creative Direction
Defining the central idea and creative principles that guide the project from concept through delivery.
Brand Development
Developing the brand strategy, positioning, narrative and identity from which the wider experience can grow.
Spatial Strategy
Establishing how identity, programme, movement and experience should operate through space.
Interior Architecture
Developing the concept through spatial organisation, materiality, atmosphere, lighting, finishes and architectural detail.
Experiential Environments
Creating permanent and temporary environments in which brand, content, space and audience come together.
Project Team Assembly & Coordination
Bringing together the appropriate consultants, specialists and collaborators, and aligning the project team around the design intent before technical development and implementation.
Technical Development & Detailing
Translating the design into coordinated drawings, specifications, schedules, bespoke details and information for construction.
FF&E, Sourcing & Bespoke Development
Sourcing furniture, lighting, finishes and objects, alongside the development of bespoke pieces with specialist makers and artisans.
Construction & Site Coordination
Supporting the construction phase through site reviews, technical coordination, sample and material approvals, problem-solving and design decisions on site.
Creative Direction Through Delivery
Maintaining consistency across contractors, suppliers, collaborators, production and installation through to the completed environment.
Y U LA V O U R L I
Yula Vourli is a spatial designer, creative director and founder of Studio Vourli. Her practice spans brand development, spatial strategy and interior architecture, translating identity into spatial and experiential form.
With more than 20 years of international experience across Europe, the UK and the US, including senior creative leadership in London, she has led multidisciplinary projects across hospitality, wellness, cultural and brand environments, alongside private commissions.
Her earlier experience includes Imagination, Jack Morton, TBA Group and Nteractive in London, alongside architectural practice at Tombazis & Associates in Athens. She has also taught as a Specialist Associate Lecturer at the University of Kent.
B R A N D S
Selected clients, brands and cultural institutions Yula Vourli has worked with through Studio Vourli and earlier senior creative roles.
A G E N C I E S
Experience across international creative agencies and architectural practice informs Studio Vourli’s multidisciplinary approach.
Identity, translated into place.
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