NOLET DISTILLERY “325” ANNIVERSARY GALA

The “325” Anniversary programme marked 325 years of distilling tradition for the Nolet Family in Schiedam, a milestone crowned by the King’s granting of the Royal designation. Over five days, 900 invited guests from around the world were hosted across a sequence of curated experiences, culminating in two large-scale gala environments.

Developed in close collaboration with the Nolet Family, each concept was personally reviewed to ensure the celebration honoured both legacy and continuity. Historic elements of the distillery were reinterpreted as architectural gestures, most notably the transformation of the original 1691 fretwork into a ceremonial gate and monumental spatial partition, alongside a copper installation carrying the silhouettes of every Nolet generation, bringing ancestral lineage into the present.

The project included the design and realisation of a 75m × 20m bespoke steel structure housing the primary environment, as well as an award-winning projection mapped onto the world’s tallest windmill, positioning heritage, innovation and collective ritual within a single, coherent narrative.

Client
Nolet Distillery

Agency
TBA Group

Experiential & Spatial Design — Creative Lead
Yula Vourli

Projection
Projection Artworks

Photography
TBA Group, Nolet Distillery

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Scope
Creative Direction · Experiential & Spatial Design · Narrative Environment Development · Bespoke Structures · FF&E & Object Curation

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Recognition
Winner : Best Use of Projection Mapping · Event Technology Awards
Bronze : Experiential Event & Use of Technology · EVCOM Awards
Finalist : EuBEA Awards · C&IT Awards · Campaign Experience Awards