AUTODESK UNIVERSITY LONDON
Autodesk University London is a large-scale experiential platform bringing together Europe’s design and technology communities -architects, engineers and innovators- around learning, exchange and industry progression.
While at TBA Group, Yula Vourli led the creative direction and spatial design of Autodesk’s environment at Tobacco Dock. The concept translated Autodesk’s ethos into an immersive, human-centred setting designed to encourage collaboration, discovery and interdisciplinary dialogue.
Invited by Autodesk’s U.S. brand team, Yula also contributed to the development of global brand guidelines, supporting a more inclusive and human-centred narrative across markets. The outcome was a fully realised experiential environment that aligned brand, content and spatial experience into a coherent system.
Client
Autodesk inc, San Fransisco, California
Agency
TBA Group
Experiential & Spatial Design — Creative Lead
Yula Vourli
Photography
TBA Group, Yula Vourli
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Scope
Creative Direction · Experiential & Spatial Design · Brand Environment Development · Narrative & Visual Systems · Bespoke Structures · FF&E & Object Curation
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London
Forms, colour palettes, lighting and sound were orchestrated to reflect Autodesk’s multifaceted identity and human-centred ethos.
Designed as a platform for exchange, the environment brought together users from architecture, engineering, construction, manufacturing and media.
Every element was designed as part of a system aligning content, movement and interaction into a coherent whole.
