CITYLINK— LARGE SCALE EXPERIENTIAL ENVIRONMENT

CityLink was conceived as a city-scale experiential installation, transforming a Grade I listed commercial block into a temporary public interior defined by narrative, atmosphere and spatial choreography.

Commissioned to bring warmth to an imposing arcade, the project responded by working with height and perspective rather than against them, choreographing a vertical landscape that drew the gaze upward, transformed scale into atmosphere, and reoriented the emotional experience of the arcade.

The exterior was activated through bold typographic prompts and a continuous illuminated garland, establishing the building as a communicative surface within the city. Drawing from the warm, boxed neon language of the neighbouring theatres, the intervention embedded itself within the existing urban character while asserting a contemporary graphic presence.

Inside the arcade, suspended archetypal figures -handcrafted by national theatre sculptors- descended through layers of fibre-optic rainfall. The spatial composition formed a slow vertical procession above visitors, creating an immersive environment that balanced wonder with architectural order. Recognisable archetypes drawn from shared cultural memory were used not illustratively, but as narrative anchors within a broader experiential system.

CityLink became a seasonal urban landscape rather than a decorative event, a temporary environment shaped to engage emotion, memory and collective presence.

Client
PICAR S.A. — Piraeus Bank Group

Experiential environment · spatial & production direction
Yula Vourli

Production & technical partners
Vasilis Katavelakos — Art Rebel

Photography
Vangelis Paterakis

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Scope
Experiential concept · Public-realm spatial design · Exterior & interior installations · Live environmental programming · Production direction · Regulatory coordination · On-site delivery