A yellow and white building with a Mediterranean architectural style at Santorini island, featuring cactus plants in planters and large black vases at the entrance, under a partly cloudy sky.

ZOE BIO-REGENERATIVE WELLNESS CLINIC

ZOE Bio-Regenerative Wellness Clinic in Santorini was conceived as a new kind of medical environment — one that combines the rigour of a specialist clinic with the calm, privacy and considered experience of hospitality. As Greece’s first clinic dedicated to integrative, bio-regenerative care, ZOE required an identity and interior that could communicate trust, care and renewal without feeling conventionally clinical.

The concept began with the cell, the fundamental unit of life and regeneration. Its principles informed a design language that extends across identity, space, furniture and the details of the experience, allowing the clinic to be understood as one coherent whole rather than as separate brand and interior elements.

Santorini provides the second layer. The island’s volcanic geology informed the material palette, while copper became a recurring thread for its warmth, association with life and antimicrobial properties. Textured surfaces, sculptural forms, bespoke elements and work by local artisans root the clinic in its setting without resorting to a literal expression of place.

Developed across creative direction, brand identity and interior architecture, ZOE establishes a design framework intended to evolve with future locations: recognisably ZOE, while allowing each clinic to belong to its own context.

Gold Award — Best Greek Health & Wellness Experience, Greek Hospitality Awards 2023

Client
ABH Medical Group · European Wellness

Creative Direction, Brand Development & Interior Architecture
Studio Vourli

Health & wellness consulting
Eleana Papacharalambous · Yanna Darilis

Photography
Yula Vourli · Anastasia Pyrovolaki

Scope
Spatial concept · Interior architecture · Narrative & brand integration · Bespoke furniture & elements · Artisan collaborations · Construction direction · FF&E strategy & procurement

Awards
Gold Award — Best Greek Health & Wellness Experience
Greek Hospitality Awards 2023

Santorini

Side view of a cactus with a white wall and a sign that says 'ZOE' in the background.
Exterior Mediterranean wall with a custom copper sign that reads 'ZOE Bio Regenerative Wellness Clinic' mounted on a white wall, next to a door with decorative molding, and a yellow wall on the right.

Inspired by the essence of ZOE (life) and the CELL (the foundation of life), the clinic’s design weaves a seamless narrative between medical aesthetics and premium hospitality, shaped through localisation.

Minimalist interior with a sculptured reception desk imitating Santorini rocks, a person working, a large vase with floral arrangement, textured curved wall and panels. On the right side, the "Philokalia" lamps on the textured beige stone table.

The ‘Philokalia’ lighting series by Yula Vourli was commissioned as an anchoring element throughout the clinic. Drawing on principles of inner stillness, rhythm and material honesty, each lamp functions as a ritual object softening light, grounding the body and reinforcing ZOE’s healing atmosphere. For this project, volcanic textures and subtle copper accents were introduced to echo Santorini’s landscape and the clinic’s regenerative philosophy.

Two COB table lamps named 'Philokalia' with large, rounded, dark grey bases and white Soufli silk shades on a round, textured, beige stone table. A small, copper bowl is also on the table.
Close-up of brown fabric art installation on a wall.
Close-up of a textured, layered fabric art installation on a wall.

London-based textile artist Seiwa Cunningham was commissioned to create a bespoke fabric installation inspired by Santorini’s volcanic terrain and cellular forms. Working with silk and linen, the piece introduces depth, tactility and a sense of quiet contemplation within the space.

A modern, minimalist living room or lounge area with two beige cushioned armchairs, a large central stone table with two table lamps, small round copper side tables with rocks, a wooden shelf with books and art pieces, and a shelf with LED lighting highlighting decorative sculptures.
Close-up of a polished, marble shelf with a rough edge, holding three modern, dark-colored vases.
Corner of a room with a wooden slat privacy screen, a black pedestal with ceramic art pieces, a wall art piece with crumpled fabric, and a black framed glass door.
Modern Mediterranean living room with a large window, seating with neutral-toned cushions and pillows, a circular armchair, a COB coffee table with decorative objects. Decor includes vases and a floor-to-ceiling curtain.
A round copper tray with an organic shaped ceramic grey plate with four assorted energy balls and a small water glass placed on a marble-topped table.

A custom-designed serving set, developed in collaboration with Greek artisans, welcomes guests through a contemporary expression of philoxenia -hospitality rooted in care, generosity and cultural continuity.

Assorted energy balls on dark grey ceramic plates in organic shapes, placed on an orange leather serving trolley with a copper serving utensil resting on one plate.
Close-up of a leather serving trolley stacked marble coasters, ceramic bowl with energy balls, two clear glass carafes with sliced citrus fruits, one with grapefruit and the other with lemon, and ribbed water glasses.
Modern living room with beige velvet curved sofa, three upholstered round cushions, two in light grey and one in orange leather, two custom small copper side table made with copper stem and disk, standing on Santorini black rocks.
A wall with copper-coloured 3D letters spelling 'HYPERBARIC', 'CRYOSAUNA', and 'AESTHETICS'. Next to the wall is a glass door with copper metal handles, revealing sunlight and a balcony outside.
A modern medical treatment room featuring a white reclining chair with wooden armrests and a sleek design, set against a white cabinet with closed drawers. Above the cabinet, two shelves display minimalistic black vases and decorative objects. The room has a clean, minimalist aesthetic with soft lighting and dual electrical outlets on the wall.
An organised modern office space with a curved beige chair, a soft-grey leather desk, and wooden frame base. The wall has an arch-shaped cutout with bright backlighting and the logo "ZOE" in shinny copper.
A small grey leather card-holder with an open top holding a white card with embossed copper text that says 'ZŌE' and smaller text underneath that reads 'Bio-Regenerative Wellness Clinic'.
Close-up view of iron hammered black cabinet knobs, on wooden cabinet doors, with textured fabric details.
A copper soap dispenser on a marble countertop with a white wall in the background.
A spa-like bathroom with a frosted glass door labeled 'Lockers & Shower'. The room has a white countertop with copper faucet and soap dispenser. A raw-edge marble shelf above holds three vases. The lighting is soft and natural.
A modern interior with white shelves displaying decorative vases, a white cabinet, and a black sculptural object on top, illuminated by LED lighting and adjacent to a wall with a vertical strip of light.
Close-up of a modern interior with a copper-coloured curved reception desk in the foreground, a black textured rock on the right, and a vertical minimalist light feature at the back.
Decorative items on a light-coloured COB coffee table in front of a sheer curtain, including a glass spiral sculpture, white human-like sculptures, and a metallic copper bowl.

ZOE was conceived not as a clinic, but as a regenerative environment where care is experienced spatially, sensorially and emotionally.

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